Wolves have partnered with the North American esports giant Evil Geniuses in a deal that will see both teams increase their reach into new geographic markets and expand their expertise in player performance. The ground-breaking partnership comes off the back of Fosun Sports Group agreeing to make an investment into the Seattle-based esports organisation, valuing...
Sports broadcasts started with the radio in 1920 when the first professional American football game was broadcast on Thanksgiving Day, between the Chicago Bears and the Detroit Lions. The first baseball game to be broadcast live on TV was between the Preston and Columbia universities, despite the fact that there were only 400 TVs capable...
Most of us believe the choices we make are a result of a rational analysis of available alternatives and information. We underestimate the role emotions play on influencing, and even determining our decisions. Studies by News UK and the New York Times show that ads perform around 40% better by targeting audiences based on emotion...